Growing A Brand: Focused on expanding our relationship with Bradley Mechanical
In part one of our in-depth look at our partnership with Bradly Mechanical, we discussed the evolution of our marketing efforts, from establishing a relationship to earning complete trust as their marketing partner. In part two, we’ll dive deeper into the strategies we’ve implemented, and the results achieved over the past 10+ years.
Bradley Mechanical’s growth is a prime example of Web Tech Fusion’s long-term vision for growing a brand. The time and effort put in allows the brand to achieve monumental goals by expanding their services, reaching more customers and promoting a positive reputation day in and day out.
Growing the Brand
With every partnership, we take an omnichannel approach to ensure brand consistency across all marketing channels. This means we implement multiple strategies across the board, including but not limited to website optimization, advertising, social and reputation engagement and business consulting.
For Bradley Mechanical specifically, we’ve utilized numerous channels to amplify the brand’s voice, presence and overall reputation online and beyond.
Some of our efforts include:
- Website Maintenance: As discussed in the first part of our case study, we built a strong and well-rounded website that could grow with Bradley Mechanical. We made sure the website had the tools to evolve with the company over time, allowing them to add new services, products and promotions. With this strong foundation, we can frequently update their website’s information and functionality, which has resulted in growing website traffic by over 72%.
- Reputation Management: A local business like Bradley Mechanical thrives on positive online reviews, and we know negative reviews can quickly tank an otherwise successful business. While it’s impossible to eliminate negative online reviews, we utilize different strategies to ensure all customer comments are addressed in a timely and considerate manner. Our team works around the clock to implement stronger reputation management strategies, such as replying to all reviews, escalating and resolving issues within 24 hours, and highlighting those reviews that speak volumes about Bradley Mechanical’s service. By doing so, we’ve successfully increased their online feedback to 3.4k reviews with an average rating of 4.8 stars.
- SEO: Another effort we implemented early on included search engine optimization (SEO). With SEO standards changing consistently, our team kept up with the pace by ensuring Bradley Mechanical’s content followed Google’s SEO guidelines while also pushing Bradley Mechanical up in organic Google search results . By consistently working on our SEO efforts, we’ve grown over 200 keywords by 13k rankings.
- SEM: For all of our clients, generating leads is one of their top priorities, so it becomes one of ours as well. For Bradley Mechanical, securing new and consistent business was essential for their growth and development. To do so, we implemented search engine marketing (SEM) efforts to attract new customers that would then go on to become loyal customers. With our SEM efforts, we’ve generated 150,000 leads for Bradley Mechanical and growing.
- Advertising: From online ads to TV and radio placements, we’ve expanded and scaled up our advertising efforts for Bradley Mechanical year after year. We run hyper-specific ads based on the time of year to maximize consumer interest about a topic. For example, in the winter we run more ads about heating and tankless water heaters , whereas in the warm summer months we run ads for air conditioning, generators and indoor air quality. As such, we’ve seen 90 million impressions with over 22,000 rating points.
Diversifying Revenue Streams
As a revenue-focused marketing agency, we look to add new revenue streams each year with specific strategies to diversify the revenue share. For Bradley Mechanical, this means diversifying the revenue by service division, including HVAC, electrical, plumbing and home performance. This allows for more reliable and consistent growth regardless of economic or cyclical adversities.
Throughout our partnership, we have successfully helped Bradley Mechanical improve revenue growth by over 53%. We have been able to do this by overseeing every aspect of their customer-facing marketing. These efforts include:
- Business Strategy and Cyclical Planning
- Media Buying and Planning
- Creative Conception to Production
- Flighting to Post-Analysis
- Analytic and Revenue Monitoring and Measuring
The Web Tech Fusion Approach
It takes an expansive skillset to fully manage a company’s brand and revenue growth from top to bottom. Our team covers every angle of Bradley Mechanical’s marketing efforts , including but not limited to:
- Business Consulting
- Marketing Strategy
- Media Buying and Planning
- SEM and SEO specializations
- Web Design, Development and Infrastructure
- Community Engagement
- Creative Writing, Graphic Design and User Experience
- Quality Assurance and Project Management
As we move forward with this partnership, we have plenty more projects in the works to grow the percentage share for each of their divisions, allowing them to scale the organization proportionally.
Learn More About Our Process