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How Often Should You Update Your Website?

Website Maintenance Frequency - Farmland being workedEvery business knows they need to maintain their website over time, but to what extent and how often can feel like a mystery. Website updates come in many forms: from a business launching a new product to announcing a newsworthy story in a press release to updating contact information. Behind the scenes, many other moving parts, which are less conspicuous, require regular tune-ups, security patches and user experience updates to continue working as designed.

This is why having a contractor build your website only to then hand it over to you to maintain over time can often result in a myriad of problems. A reliable, trained, professional partner who cares for your website will anticipate technical issues and mitigate downstream impacts providing a website that scales alongside your growing business.

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Your Website Maintenance Checklist

Some website updates should happen on a weekly basis, while others are only needed monthly or annually. To help you keep tabs on what should be handled when, we've created a handy website maintenance checklist:


  • Backup your data. This ensures you have an accurate copy of your site stored somewhere other than the hosting server.


  • Update or add new content. Adding new content, such as blogs, product updates or releases, promotions and more, is a great way to stay relevant to your consumer base.
  • Monitor performance. When you add new content or make changes to your website, it can impact its overall performance and optimization.


  • Perform low-priority security patches. Security patches aren't always released on a perfect monthly basis. Still, staying on top of these releases is vital since the latest updates keep your site safe from software vulnerabilities
  • Review KPI reports & analytics. Each month, schedule time to review your website's KPIs and analytics to keep tabs on what's performing best and where your resources can be best spent.


  • Perform a website audit. At least twice a year, we recommend performing a complete website audit to uncover any broken links, 404 errors, accessibility and compatibility issues and broken code to keep your site fresh and functional.


  • Review legalities. Every year it's essential to update your copyright, review and edit legal disclaimers, ensure contact information is correct and any other areas that impact business growth and development.
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Finding the Time & Resources

Unfortunately, it's not uncommon to come across outdated or broken websites—even for large, Fortune 500 brands. That's because maintaining a website is not a simple task. One tiny adjustment can lead to a chain reaction of errors, and missing one security patch could not only leave your site in a vulnerable position but it could also drive users away by appearing as an unsafe or unreliable source, impacting website traffic, sales and your brand image.

To effectively manage a website over time, a business must have a solid strategy in place, along with a support system that can provide regular, on-time maintenance. As more content is added and your business grows, so do the demands of website maintenance. Partnering with a digital marketing partner like Web Tech Fusion can ease these responsibilities on your end, all while keeping your website in great shape.