Search Engine Marketing Generates Growth!

This is the most essential type of direct response marketing that your organization can take advantage of, as people are literally coming directly to you so you can help them. A Pay-Per-Click (PPC) advertising campaign is of course only effective if it is built and maintained properly.

Simply put, when someone types a keyword or a phrase into a search engine such as Google, it is imperative that your ad is displayed at the top of the search results. The user clicks on the ad to visit your website and then they call, send a form submission or purchase. We are not measuring clicks and impressions; we are looking for conversions and positive ROI.

There are tons of companies that “set it and forget it”, which is why so many organizations end up thinking PPC doesn’t work for them. If you had one of those template PPC campaigns setup for you, it was most likely a waste of time and money. The truth is, there are no two PPC campaigns alike. They will all have different target keywords, target areas, ad content, goals, etc.

At Web Tech Fusion, we actually do the work necessary to build an effective campaign and manage it over time to increase results. PPC is the number one thing an organization can and should be doing to get the phones ringing right away. Once a proper Pay-Per-Click campaign is built and is generating results, we need to continue to optimize so we can maintain performance, increase efficiencies and work on scaling.

If you are not receiving a positive ROI on any digital marketing strategy that we are accountable for, we will be the first to tell you that it’s not effective.

By being your exclusive partner in your industry or service area, we are 100% vested in your success. In other words, if you don’t grow, we don’t grow. We aren’t aware of another digital agency that stakes that claim.