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Social Media Marketing for Targeted Brand Reach

Arguably the most targetable marketing option, social media marketing has become a highly effective method for branding to specific target audiences. Understanding who is in front of your ads like knowing someone’s age, gender, interests, location, etc. can help you be extremely precise when targeting an audience and get the most out of your advertising budget.

Social ads come in a wide variety of shapes and sizes, some include audio and some include video. It all depends on the platform, your goals and ultimately what it is that needs marketed. In some situations, you might be looking for name recognition in specific areas. In other situations, you might be looking to educate an audience in hope for conversion when the need for your product arises.

A couple of examples of digital social media marketing might be Facebook ads which show up in Facebook users’ timelines as they scroll through content they have subscribed to. Another might be a video commercial that plays on YouTube when certain content is being shown. In most situations with social media marketing, users are passively seeing your message unlike a direct response ad like Pay-Per-Click (PPC). However, unlike a direct response ad, you are exposing specific audiences to your organization or offering without them actively pursuing you, increasing the likelihood of recognition in the future.

Whether you are looking to start branding on social media platforms or you are looking for conversion opportunities to specific audiences, Web Tech Fusion has the experience to build, execute, maintain and optimize your social media marketing needs.

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